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Privacy Policy

Our Privacy Policy

What is the purpose of a Privacy Policy?

Our website provides information on our services. In order for us to provide you with our website and services, we may need to collect personal information about you.

We want you to use our website and services safe in the knowledge that any personal information you give us is held in accordance with the law.

We have written this Privacy Policy to tell you:

  • What personal information we collect about you when you use the Website
  • How we use your personal information
  • Who we may share your personal information with
  • Any transfer of personal information outside of the EEA
  • How long we keep your personal information
  • What we do to protect your personal information
  • What choices you have in relation to your personal information

This website is owned and operated by Advantec Maritime Safety Limited trading as Sureline Systems (Company No. 14936545) whose registered office is at Unit 3, Manaton Court, Manaton Close, Marsh Barton, Exeter, EX2 8PH, United Kingdom.

If you have any comments or queries about this website please contact

We last updated this Privacy Statement on 18 January 2024.

Personal Information we collect about you

What information we collect about you

We may collect the following information about you:

We collect information about you in two different categories:

  • Identifiable information – this is information that allows us to identify you such as your name and email address, telephone number, etc.
  • Anonymous information – we may collect information that does not personally identify via the cookies on our website and we can use this information to tailor our products and services more accurately.

Personal Information you give us

We may collect personal information about you when you:

  • Fill in an enquiry form
  • Request our newsletter
  • Contact us by email or post
  • Contact us by telephone
  • Purchase services from us
  • Supply services to us
  • When you book one of our events
  • If we meet at an event and you give us your information

Your IP address (the name your computer used to identify itself to you)

How you found our website

The number of times you visited our website

The pages that you visit

The products and services that interested you

Personal Information we collect automatically

When you visit our website or use our services, we may collect certain information automatically.

How we use your Personal Information

To provide our website, process your request for information or your request for support, we may use your information in the following ways:

  • To provide you with the support you have asked for
  • To send you marketing materials (if you have agreed to this)
  • To contact you about a request you may have made
  • To comply with our legal obligations or as otherwise as may be required by law or regulation
  • To prevent and detect fraud
  • To help us develop the website and make it better for all users
  • To get your feedback on our website and services
  • To administer our website (such as troubleshooting, data analysis, research)
  • To keep our website safe and secure

Our legal basis for using your information

The law only allows us to use your personal information in certain limited circumstances. We have listed these below and what information they allow us to process.

  1. Where you have consented to us using your personal information
  2. When you submit information to us on our website, we will process that information to comply with your request for further information.

  3. Where we need to perform the contract we have entered into with you
  4. Examples of how we may use your information to comply with a contract that we have entered into with you include:

  5. Where it is necessary for our legitimate interests
  6. We may provide you with marketing information about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop).

  7. Where we need to comply with a legal obligation
  8. An example of how we may use your information to fulfill a legal obligation:

    Keeping records for tax purposes.

    If we sell our business in which case the personal information that we hold will be part of the transferred assets

Our Marketing

We may provide you with information about products, services, special offers, and other news where we feel these may interest you. We may use your information for market research and analysis including profiling so that we can ensure that we tailor our offers to your likes and needs.

Depending on what contact information you have given to us, we may contact you by email or post. We will only do this where you have consented to receiving such information from us.

You can opt out of such marketing at any time and if you wish to do so, please email us at

Sharing your Personal Information

Other third parties

We may share your information with certain other third parties including:

  • Our website providers who need to see your information in order to keep our website up and running
  • Analytics and search engine providers who analyze information about your use of our website and help us to tailor the product and offers that we offer to you and other users
  • If we are required by law, or to enforce or apply our terms of use. This includes exchanging information with other organizations for the purposes of fraud protection and credit risk reduction

Legal Requirements and Law Enforcement

We may also disclose your personal information to third parties:

Third Party Privacy Policies

Our website may contain links to websites owned by other organizations. If you follow a link to another website, such websites will have its own privacy policy. We suggest that you check the policies of any other websites before giving them your personal information as we cannot accept responsibility for any other website.

Where we store your Personal Information

Storage of Personal Information

We are committed to ensuring that our suppliers have appropriate technical, administrative, and physical procedures in place to ensure that your information is protected against loss or misuse. Most of the personal information you provide to us is stored on our secure servers or on secure servers operated by a third party located in the EEA.

We do have a supplier located outside of the EEA, and they have agreed to terms and conditions that protect any personal data that they process on our behalf and provide the individuals with the rights and freedoms provided for under the GDPR.

All third parties who provide services or software to us are required to sign a contract requiring them to have appropriate technical, administrative, and physical procedures in place to ensure that your information is protected against loss or misuse.

Retention of information

We only hold your personal information for as long as necessary for the purposes for which we collected your information.

We have a retention policy which lays down timescales for the retention of information. Customer data retention periods can be found below:

Type of Documents Description of Document Retention Period
Marketing Database Name and contact details of people expressing interest in our goods or services. Up to 2 years from last contact
Client information stored Name and contact details of all customers including emails, addresses, and other information Up to 2 years after last order.

Emails: If you chose to send us information via email, we cannot guarantee the security of such information until it is delivered to us.

Your rights

Access to information

You have the right to access information that we hold about you. If you wish to receive a copy of the information that we hold, please contact Peter at or write to us at the address above.

Changing or deleting your information

You can ask us at any time to change, amend or delete the information that we hold about you or ask us not to contact you with any further marketing information. You can also ask us to restrict the information that we process about you.

You can request that we change, amend, delete your information or restrict our processing by emailing us at

Right to prevent automated decision making

You have a right to ask us to stop any automated decision making. We do not intentionally carry out such activities, but if you do have any questions or concerns, we would be happy to discuss them with you and you can contact us at

Transferring Personal Information

You have the right to request that your personal information is transferred by us to another organization (this is called “data portability”). Please contact us at with the details of what you would like us to do, and we will try our best to comply with your request. It may not be technically feasible, but we will work with you to try and find a solution.


If you make a request to us under this Privacy Policy and you are unhappy with the response, you can ask for the request to be reviewed under our internal complaints procedure. Our internal complaints procedure allows your request to be reviewed by a Sureline Systems Director who will do their best to try and resolve the issue.

If you have been through the internal complaints procedure and are still not happy with the result, then you have the right to complain to the Information Commissioner’s Office. They can be contacted as follows:

  • Website:
  • Telephone: 03031231113
  • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Changes to our Privacy Policy

We review our Privacy Policy on a frequent basis to check that it accurately reflects how we deal with your information and may amend it if necessary. You should check this page regularly to see the most up to date information.

How to Contact us

We welcome questions, comments and requests regarding this Privacy Policy which can be sent to

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